What are the five pillars to building a six-figure art business?

The five pillars are: (1) Unclog the drain—eliminate self-limiting beliefs, perfectionism, and procrastination that prevent you from taking action. (2) Understand the business model—get the fundamental economics and structure right from the start; getting this wrong is the source of the starving artist problem. (3) The secret to effective marketing—focus your energy on the highest ROI activities and do them consistently over time; there’s no magic trick. (4) The inputs—surround yourself with successful artists and photographers running similar businesses; you cannot succeed alone as a solo entrepreneur. (5) Perspective—understand this is a marathon, not a sprint; you have decades to build this business, and the long-term view changes everything about how you operate day-to-day.

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Asked by artists wanting a comprehensive business framework · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2020-07-17