What's the single most important metric I should track for my social media marketing?

The OMTM—the Only Metric That Matters—is the number of pieces of content created per week. This is intentionally controversial. Yes, engagement, views, saves, and comments all matter, but none are as important as consistency. Most artists get derailed obsessing over why one reel got 1,000 views and another got seven, then stop creating altogether. By focusing solely on content volume, you force yourself to get better at creating, build systems, ignore distractions, and stay consistent. When you consistently create high volumes of content, every other metric improves naturally. You’re firing more arrows at the target—you’ll miss many, but you’ll also hit more bullseyes. One interested buyer seeing your work can equal a sale; you don’t need millions of views. Focus on output volume and ignore everything else, especially during the holiday season.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-11-10