Do I need to decide whether I want a hobby or a business?

Yes, you need to make a conscious decision now about whether you want a business or a hobby. If you’re seeking to grow sales, make your first sale, tenth sale, hundredth sale, or more, you’re communicating that you want a business. That means you need to start doing the things that businesses do—namely, consistent marketing. Almost no artists want to market themselves consistently. It’s uncomfortable, they don’t like putting themselves out there, selling, or being active on social media. But consistent marketing is the only thing that moves the needle. You don’t have to use any particular platform to realize this truth—just talk to successful artists and compare them to those still struggling. The difference is always consistency in marketing.

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Asked by artists wanting to grow their business · Answered by Patrick · Art Business Webinar · 2026-09-11