My life is boring and I live in a small town. How can I possibly share interesting personal content?

This is absolute nonsense. Everyone has unique things in their lives—different interests, unique aspects of where they live, what they’re into, macro things, micro things. The amazing thing is that all of it works. Every interest, no matter how niche or seemingly mundane, comes with its own tribe of people who share that interest. In fact, psychological research shows that the bond becomes stronger the more niche the interest gets. Someone who likes dogs creates connection, but someone who specifically trains yellow labs to retrieve ducks while hunting creates an even stronger bond with that specific community. Social media algorithms are incredibly smart—they know what content you’re creating and will find the tribes that love that content. You don’t have to travel anywhere or have an extraordinary life. You just need to share your actual interests, and the algorithms will connect you with like-minded people.

---

Asked by an artist who believes their life is too boring · Answered by Patrick Shanahan · art-marketing-podcast · 2023-11-02