How many email subscribers can I realistically gain from using pop-ups?

With well-executed pop-ups, you can typically convert 6-9% of website visitors into email subscribers. To put this in perspective: if you get 100 visitors per day, that’s 6 additional email addresses daily, which translates to 180 emails per month and 2,300 per year. Even if your site only gets 5 visitors per day, the numbers still matter—it only takes one person whose email you capture, who later buys three originals, to increase your yearly sales by 30%. The compound effect over years becomes significant, especially if you’re committed to selling your art long-term. The time and effort required to set up a pop-up is minimal compared to the ongoing value it provides.

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Asked by general artist audience · Answered by Patrick Shanahan · art-marketing-podcast · 2019-05-23