What are the different revenue streams I should consider as an artist?

Diversify your income sources to build a sustainable art business. Consider multiple revenue streams: original artwork sales, prints at various price points, lower-priced products like art books or merchandise under $100, commission work, speaking engagements, workshops or teaching, licensing your work, and any services related to your expertise. Having various price points ensures you can serve collectors at different budget levels. Don’t rely on just one income source - the philosophy is ‘I’ve never met a revenue source I don’t like as long as it’s legal.’ Each stream supports the others and provides stability. As you build an audience and reputation, look for ways to monetize your expertise and story, not just your artwork itself.

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Asked by general teaching point · Answered by Patrick Shanahan and Dan Sundhal · art-marketing-podcast · 2024-08-07