How can I combine email marketing with social media advertising for better holiday sales results?

After sending your holiday email, create ads on Facebook and Instagram that reinforce the same message. Use one of the images from your email, include a variation of your email subject line, and mention the deal if you’re running one. Target these ads to your email list audience. This multi-channel approach works because people see your message in their inbox, then see it again while browsing social media, which creates multiple touchpoints and increases the likelihood they’ll take action. Run the ad starting the day you send the email through the end of your campaign, or for 2-3 days if you’re just testing. For the final urgency email, run another ad with ‘24 hours left’ language for just one day.

---

Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2017-04-26