What are some examples of occasions when I should use this email plus ads technique?

Use this technique for significant announcements and opportunities: when you’re teaching a workshop or class, when you have an upcoming gallery show or exhibition, when you’re releasing a new series of work, when you have a time-limited sale or discount, or any other major event or announcement. Save this approach for times when you have something strong and valuable to offer rather than using it for routine communications. The technique works best when there’s genuine urgency or excitement around what you’re promoting.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-04-17