Why should I use pop-ups on my website even though they can be annoying?

Pop-ups are essential because they’re your last chance to capture contact information before a visitor leaves your site forever—like asking for someone’s phone number before they walk out of a bar. The digital landscape makes it increasingly difficult to get people to your website in the first place, and once they’re there, you need to ask for their email or you’ve lost the opportunity. While pop-ups can be annoying, they’re extremely effective when done right. Well-executed pop-ups can convert 6-9% of visitors into email subscribers. Without asking, you’re letting potential collectors walk away with no way to continue the relationship. The key is in how you implement them—timing, messaging, and what you’re offering matter.

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Asked by general artist audience · Answered by Patrick Shanahan · art-marketing-podcast · 2019-05-23