What if I don't know how to run Facebook ads? Can I still do social media promotion?

Yes, absolutely. If you can’t run paid ads, you can still make regular organic posts to Facebook and Instagram for free. Not everyone will see them, but it costs nothing and provides some social media presence for your campaign. You can post the same content you would have used in an ad. However, if you can learn to run ads, they’re more effective because you can target specific audiences like your email subscribers.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2017-04-26