How important is visual presentation and signage for attracting customers?

Professional signage and visual presentation are critical for legitimizing your art and attracting customers. Use outdoor banners featuring your artwork (expect to pay around $120 each, change them every six months for freshness), clear business signage, and dress up your space to look inviting and professional. Even if you’re in an old building, how you present it matters enormously. Make it look like a fun, legitimate place that people want to enter. Good signage and presentation help draw people in and establish credibility before they ever see your actual artwork.

---

Asked by an artist setting up a retail space · Answered by John Lowry · art-marketing-podcast · 2024-07-08