How should I approach my social media content strategy?

Think of your art as the commercials. No one watches a channel that only shows commercials because nobody wants to be sold to constantly. Television shows create programming that entertains, makes people laugh, tells stories, intrigues, or presents mysteries—then they show commercials. Your social media should work the same way. Share who you are as an artist: where you’re from, what kind of person you are, your family situation, what you do when not creating, whether you’re funny or sarcastic, your interests. People need to get to know you and your story. If they only interact with images of your art with no opportunity to know you, your chances of success are minimal. Treat it like a conversation, not a sales pitch.

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Asked by general teaching point · Answered by Patrick · Art Business Webinar · 2026-08-10