What is an Instagram broadcast channel and how can artists use it effectively?

An Instagram broadcast channel is essentially an email list built inside Instagram with 80-90% open rates and zero competition from other senders. Once you hit 10,000 followers, you can create one. Anyone can join from your profile, and you can send updates, polls, links, and exclusive content directly to members. The strategic advantage: when you post something important on your main feed, immediately share it in your broadcast channel. This floods your post with initial engagement, which signals to Instagram’s algorithm to show it to more people, dramatically increasing your organic reach. It’s a way to game the system legitimately.

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Asked by an artist wanting to maximize Instagram effectiveness · Answered by Patrick Shanahan · art-marketing-podcast · 2025-02-25