What role does positioning play in attracting high net worth art buyers?

Positioning is one of two easy things you can implement to appeal more to wealthy buyers. Display your art exclusively in high-end settings—luxurious homes, modern spaces with river views, upscale hotels, beautifully furnished rooms. You can do this physically if you have access to nice locations, or through Photoshop. Take your work to a nice hotel room for the weekend, photograph it there, and use those images. If you know someone with a beautiful home, photograph your work installed on their walls. This creates an aspirational quality similar to how luxury brands always show their products in premium environments. Make sure these images appear prominently on your website and social media. This positioning makes your work more appealing to the audience you’re trying to reach because they can envision it in their own high-end spaces.

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Asked by an artist wanting to appeal to wealthy collectors · Answered by Patrick Shanahan · art-marketing-podcast · 2021-02-03