What is the Art Selling Pyramid framework and why does it matter?

The Art Selling Pyramid is a three-level framework for building a profitable, sustainable art business. Level 1 (bottom): Attention—the fundamental problem everyone must solve daily. Without attention, no one sees or buys your work. Level 2 (middle): The three ways of selling art—in-person (best), via live video (second best), and through your website (third but still necessary). You must understand and deploy all three while building a collector list through direct sales. Level 3 (top): Everything else—any additional revenue sources like fairs, galleries, or online marketplaces that work for you. This pyramid represents the path to a six-figure art business where you control your growth, call the shots, and build something that can’t be taken away from you. Work from the bottom up; you can’t skip levels.

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Asked by an artist seeking a comprehensive business strategy · Answered by Patrick Shanahan · art-marketing-podcast · 2021-04-03