How can I help gallery visitors learn more about my work and connect them to my website?

Place a QR code next to each piece in the gallery. Under the artwork, include two or three sentences about the story behind the piece, then add text that says if they want to read the full story, they can scan the QR code to go to your website. People are naturally curious and want to know the rest of the story. This drives them to your site where they can learn more, and you can capture their information for future marketing.

Asked by an artist showing work in a gallery · Answered by Patrick Shanahan · art-marketing-podcast · 2024-12-03