Should I wait to see if art shows in less affected areas will still happen this year?

No, don’t count on any shows happening. Even shows in small towns with low infection rates are being canceled because people are terrified and organizers are being extremely cautious. Additionally, even if some shows do open up, tourist travel is way down, and many art shows rely heavily on tourist traffic for sales. Local attendance alone won’t generate the same volume. People are canceling vacations and not traveling, so foot traffic will be dramatically reduced regardless. The writing is on the wall—it’s likely going through the entire season. You need to move forward with building your online business instead of waiting and hoping for shows to return.

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Asked by an artist in a small town · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2020-07-14