How does Instagram Live help artists build authentic connections in an age of AI-generated content?

As AI makes everything we see on screens increasingly fake, a live broadcast is one of the hardest things to fake—the technology to convincingly fake live video basically doesn’t even exist yet. This makes live broadcasting an incredibly powerful way to prove you’re real and build genuine human connection. When everything else can be AI-generated or heavily edited, the raw, unfiltered nature of live video becomes even more valuable. Live is the ultimate demonstration of ‘real’ in your marketing, and in an environment where AI is making everything fake, being real is how you win. Effort has become the new truth, and going live—despite being terrifying and difficult—shows that effort in a way nothing else can.

---

Asked by synthesized teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2026-02-24