Should I mix personal content like my morning coffee routine with art content on social media?

Absolutely yes - diversify your content significantly. Aim for a 50-50 split at minimum: 50% about you as a person and 50% about your art. You could even argue for 90-10 in favor of personal content. Share what you drink in the morning, your hobbies, where you grew up, your pets, what you do on weekends, books that influenced you - anything that reveals who you are as a human being. Each type of content puts you in a different algorithmic ‘lane’ and exposes you to different audience segments. People buy from creators they know, like, and trust. If your feed is only artwork, viewers have no opportunity to connect with you personally. Once people bond with your story and personality, everything changes - they become far more interested in seeing and purchasing your work.

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Asked by a rodeo photographer · Answered by Patrick · Art Business Webinar · 2026-07-22