What's an effective way to maximize the value of content I create, like a live video broadcast?

Use every part of your content like using every part of a buffalo. Start by scheduling a live broadcast in advance so you can promote it. During the broadcast, offer valuable resources and use keyword triggers to build your contact list. After the broadcast ends, edit the description and change the thumbnail to make it attractive for on-demand viewing. Get the video transcribed and add captions. Then create ads using that same video - the automation you built in travels with the video, so it continues building your list. Over time, you’ll have multiple videos all working for you 24/7, getting views, delivering value, and growing your list even while you sleep.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-11-22