Why is this an unprecedented time for artists and content creators to build businesses?

The internet has completely disintermediated the entire media and creative business landscape. The power of gatekeepers is gone, and the bureaucracies and hoops you used to have to jump through have been obliterated. Every industry is being disrupted by individual content creators with nothing more than their creativity and an internet connection building massive businesses. The only roadblocks between you and a monster business are your understanding of the landscape and your own output—no one else controls your access to an audience. You can press buttons on your phone to create content about your art, your process, yourself, your interests, and potentially reach thousands or millions of people. This was impossible or nearly impossible just decades ago. However, with this opportunity comes the reality that no one will market your art for you—you must dedicate yourself to both creating and marketing.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2023-07-19