How do I build an email list and why does it matter?

Your email list is gold for your art business. Start collecting emails early, even at in-person shows and events. Consistently grow it over time - one artist grew to over 9,000 subscribers starting from 2016-2017. Use your list to promote courses, new artwork, and build relationships. Unlike social media followers which you don’t control, your email list is an asset you own. People on your list have given you permission to contact them directly. Nurture this list by providing value, not just sales pitches. The list becomes increasingly valuable as it grows, providing a direct channel to your most interested audience.

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Asked by an artist starting email marketing · Answered by Betty Franks and Patrick Shanahan · art-marketing-podcast · 2024-07-12