What is minimum viable traction (MVT) and how do I know if I have it?

Minimum viable traction means you’ve proven your business can sell. The loose benchmark is: have you made $1,000 in total sales in the last year? If yes, it stands to reason you have a product the market wants. At this point, your job is regular and consistent marketing, and the business should grow year after year. This is a simplified definition with nuance to it, but it’s the key milestone that indicates you’re ready to focus purely on marketing rather than still testing whether your product works.

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Asked by synthesized from teaching · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2022-02-12