What are the keys to successfully working with a spouse or partner in an art business?

The secret is working in different media or different aspects of the business so there’s no competition. When each person has their own domain of expertise that the other genuinely cannot do, it eliminates arguments about who’s better or whose work takes priority. You naturally rely on each other’s abilities and skills. Focus on creating complementary roles rather than overlapping ones. This way, collaboration feels natural and each person’s contribution is clearly valuable and irreplaceable.

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Asked by an artist considering working with their spouse · Answered by Miro Kenarov · art-marketing-podcast · 2023-05-10