What role should video and showing my face play in my art marketing strategy?

Live video and showing your face is going to be increasingly important because it’s one of the hardest things to fake with AI. While AI can generate images and even some video, it’s still very difficult to convincingly fake a real human being doing live video or authentic short-form video content. People crave real human connection, especially as more and more content becomes AI-generated. Being on video in reels, short clips, and live broadcasts allows you to show you’re a real person, share your story authentically, and build genuine connections with your audience. This authenticity is what will make you stand out. Don’t hide behind just posting artwork—show yourself, your process, your studio, your life. That human element is what people will increasingly value and what will differentiate you from AI-generated content.

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Asked by implied question from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2026-01-09