How should I think about the cost of running giveaways?

Think of the cost to print and ship the giveaway item exactly like you’d think about paid ad spend. It’s not giving away your art—it’s running an ad. This is just a more effective way of paying for attention than Facebook, Instagram, Google, or magazine ads. When you reframe it this way, it changes how you approach giveaways. In order to grow an art business, you need to pay for attention—organic growth takes much longer. The giveaway cost is an investment in your business, like fertilizer helps plants grow faster and healthier. Your business is no different.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-08-16