How do I deal with abuse complaints on my emails?

Abuse complaints are a fact of life in email marketing. Even the most valuable, helpful emails will generate some abuse complaints every single day. Many people don’t know how to use the unsubscribe button (even when it’s prominent and easy to find), so they mark emails as spam instead. Don’t take it personally. If someone doesn’t want to be on your list, you don’t want them there either – they’ll only hurt your open rates. Focus on the people who do open and engage with your emails; those are your future customers.

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Asked by an artist receiving abuse complaints · Answered by Nick · art-marketing-podcast · 2020-09-10