Should I target other artists and photographers when doing niche research and audience building?

No, do not target fellow artists and photographers. This is a very common mistake, especially in the first months. Those people are your peers, not your customers. They’re not buying art—they’re making it. When building your audience, you need to find people who are genuinely interested in your subject matter as buyers or collectors. For example, if you shoot travel photography, target people interested in traveling to those locations, people who follow travel pages and tourism content. They have genuine interest in that geography, culture, and landscape because they want to visit or dream about visiting. Those are potential buyers. Artist communities might give you likes and follows for networking, but they won’t convert to sales.

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Asked by a travel photographer reflecting on past targeting mistakes · Answered by Indra · art-marketing-101 · 2026-08-10