Do I really need to have physical samples of every print type I sell?

Absolutely yes. If you offer fine art paper, canvas, metal, acrylic, or wood prints, you need to have a physical sample of each. Your buyers don’t know the differences between these media types, and they’re relying on you to be the subject matter expert. You can get samples of all five major media types for around $170 total in small sizes that fit in your car. This allows you to show people the actual products, whether at in-person sales, home visits, or even in your marketing content. Most artists never show their finished products - they just have drop-down menus with technical terms that mean nothing to buyers. When you can hand someone a sample and show them the details, you become the expert and close more sales. You might even discover that customers want media types you weren’t planning to offer.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2022-02-12