How can I improve my Instagram direct message approach over time?

Always be testing. Set up a simple tracking system, like a spreadsheet, and alternate between two different message approaches. For one follower, use message A (for example, asking what convinced them to follow). For the next follower, use message B (perhaps something witty or a different question that fits your style). Continue alternating and track which message gets more responses. After gathering data, drop the less effective message and create a new one to test against your winner. This A/B testing approach helps you continuously improve your response rate and understand what resonates with your audience.

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Asked by an artist refining their outreach strategy · Answered by Patrick Shanahan · art-marketing-podcast · 2017-06-12