How should I promote my first giveaway if I have a marketing automation tool? Do I need to use a separate email service?

If you have a marketing automation tool with email capabilities, use that to send your giveaway emails. You don’t need a separate email service. The automation tool team can help you create the email campaign. While some standalone email services offer more visual customization options (more images, buttons, design elements), it’s actually better practice to keep emails simpler rather than highly produced. Focus on clear messaging over elaborate design.

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Asked by an artist running their first giveaway · Answered by Juan · Office Hours · 2026-03-31