What's the best way to design marketing emails for my art business?

Keep your emails simple and text-focused. Heavily designed emails with lots of images, buttons, colors, and complex layouts tend to perform worse because they’re distracting. Instead, structure emails as plain text with occasional images interspersed: text, image, text, image, and so on. This format feels more personal and is easier to read. Focus on clear, conversational writing and strong calls to action. Avoid overdesigning—simplicity and clarity win.

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Asked by an artist planning email campaigns · Answered by Juan · Office Hours · 2026-04-23