I'm an artist who doesn't believe in discounting my work. Do I really need to discount?

Unless you’re in the same stratosphere as luxury brands like Louis Vuitton, discounting is a reality of selling online. Nearly everyone discounts in some format. If you’re selling art online and you’re aggressive with discounts during the holidays — especially in the last period of the year — you’re going to do fantastically well. There are many ways to define what a discount is, and we’ll cover the tactics and strategies in depth, but the data shows that engaging in holiday discounting significantly boosts sales for art sellers.

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Asked by an artist resistant to discounting · Answered by Patrick Shanahan · art-marketing-podcast · 2020-04-15