Why are in-person art shows so valuable for artists who haven't validated their work yet?

In-person shows are ideal for validation because they force you to do exactly what you need to do: create the product, have physical samples or originals in hand to show off, and get in front of strangers. The barrier to entry—having finished work and showing up—pushes you to complete the validation process rather than getting distracted by other business tasks. Shows give you immediate market feedback on whether people will actually buy what you’re creating.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2022-01-22