I'm getting my first 20 book copies next week. How should I promote this milestone?

Build excitement leading up to the arrival. From now until delivery, create content expressing your excitement about finally receiving the first hard copies, talking about all the work you put into the book. Pre-promote an ‘unboxing live stream’ where you’ll do an ask-me-anything session. Go live on Instagram for the unboxing—show the book page by page and take questions for about 30 minutes. This creates a shared experience with your audience. After the live, offer a special promotion—consider signed copies bundled with complementary products. Create lifestyle content showing the book in use (like reading it with a coffee mug at your camper) to help people visualize owning it. Don’t give up on bundle ideas that didn’t work during pre-orders—with actual books to show in content, those bundles may perform differently.

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Asked by a photographer launching their first book · Answered by Juan · Office Hours · 2026-03-31