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When is the best time to focus on getting email replies?

You should focus on getting email replies all year long as part of your regular email list maintenance. However, it’s especially important ahead of big selling seasons like Q4. Starting this practice before major selling periods helps ensure your emails have the best deliverability when you need it most. Think of it as changing the oil, rotating the tires, or lubing the chain - regular maintenance that keeps your email channel in good working order when you need to rely on it.

Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2025-11-07