How seriously should I take holiday marketing compared to other business tasks?

Holiday marketing should be your top priority. Major retailers dedicate entire teams, months of planning, and significant resources to these windows because the return is massive. If billion-dollar companies take it that seriously, you should too. These are the times when consumer wallets are open. If you’re tweaking your website or agonizing over minor details instead of preparing strong holiday campaigns, you’re focusing on the wrong things. Think of it this way: if buyers are ready to spend and you’re not there promoting, you’ve failed at the most critical business task. Plan your entire year around these key selling moments.

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Asked by general audience · Answered by Nick Friend and Patrick Shanahan · art-marketing-podcast · 2024-03-08