Should I use AI-generated content on social media, and will it hurt my art sales?

Using AI tools won’t inherently hurt your sales or audience, as long as you use them properly. People care about the quality and authenticity of what you put out, not necessarily the specific tools you used. If what you’re posting is cool, authentic, entertaining, funny, or engaging, you’re fine. Don’t be fake, don’t be an idiot, don’t use AI just to add content for content’s sake. If you use the technology thoughtfully, it can be incredibly helpful—you’re a solopreneur who needs help. AI can be a valuable thought partner. Just don’t outsource your thinking or your authentic personal vibe. And remember, social media makes it easy to delete posts—if something goes sideways or gets negative comments, you can remove it and move on.

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Asked by a photographer concerned about AI use · Answered by Patrick · Art Business Webinar · 2026-08-03