What percentage of people who visit my space will actually care about buying art?

Realistically, maybe only 10% of people who walk through an art space genuinely care about art. Many people will wander around and not even look at the artwork—they simply don’t care. This is why diversifying your product offerings with apparel, home goods, and other items matters. But the exciting sales come from ‘accidental art buyers’—people who didn’t plan to buy art but walk in, connect with a piece, and make a purchase. Don’t be discouraged by the people who don’t engage; focus on creating an experience that converts those who do connect with your work.

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Asked by an artist with walk-in traffic · Answered by John Lowry · art-marketing-podcast · 2024-07-08