Is it better to make my own website or use a specialized platform?

Even if you have the technical skills to build your own website, recognize that maintaining it would become a full-time job in itself. That’s time taken away from creating art and connecting with customers—the only two things that truly require your unique skills. Use a specialized platform that handles the technical aspects so you can focus on making art and building relationships with collectors. Having done IT work doesn’t mean you should do it—it means you understand how much work it truly requires and why it’s worth delegating to systems designed for that purpose.

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Asked by an artist with technical background considering DIY website · Answered by Kimberly Cammerata with Patrick Shanahan · art-marketing-podcast · 2024-10-30