Why do only a few people see my Instagram posts even though I'm posting regularly?

Instagram shows your posts to about 10% of your followers. If you have 37 followers, only 3–4 people see each post. The key to reaching more people is to grow your follower count and post content (especially reels) that can reach non-followers. Reels are pushed to users who don’t follow you yet, which helps you grow. As your audience increases, so does your reach and the likelihood of engagement and sales.

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Asked by an artist with a small Instagram following · Answered by Indra · Office Hours · 2026-03-24