Some photographers already use Photoshop to show clients how art looks on their walls. Why is AR better?

Photographers have been doing a manual version of projection selling for years: they ask clients to send photos of their walls, then Photoshop the artwork onto those walls with proper perspective and send back a few options. This works when it happens, but it doesn’t scale and can’t operate 24/7. You can’t do this for every website visitor or inquiry. AR automates this entire process, making it available instantly to every potential buyer at any time, on any piece in your catalog, without you lifting a finger. It takes that effective manual technique and makes it scalable.

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Asked by a photographer · Answered by Patrick Shanahan · art-marketing-podcast · 2018-06-14