Should I send follow-up emails from my personal email or through my email marketing platform?

Send follow-up emails from your personal email account (Gmail, Outlook, etc.) rather than through your email marketing platform, especially when the volume is manageable. Personal emails feel authentic because they are authentic, and they bypass spam filters much more effectively than bulk emails. This approach gets much higher open rates. Even more importantly, it creates a genuine opportunity to start a real relationship with your buyers. In our digital world, everything gets relegated to social follows and transactional emails, but personal correspondence can turn a one-time buyer into a lifelong collector and advocate for your work.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-12-04