Why should artists care about augmented reality if it seems like just another tech fad?

Technology follows a predictable hype cycle: we overestimate what it can do in the short term and underestimate its long-term impact. Podcasting, for example, was invented with the first iPod but only reached mainstream adoption years later. AR was invented in 1968 and had early failures like Google Glass, but now it’s reaching maturity. The major tech companies—Facebook, Google, Apple—are all heavily investing in AR at their annual conferences, which is a strong signal that it’s becoming foundational technology, not a passing trend.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2018-06-14