What homework should I do to audit my online art business presence?

Walk through your website, social media feed, and last email with these questions: Does your website tell a stranger they’re welcome to buy in the first three seconds? Is the price visible without an inquiry form or ‘contact my agent’? Can visitors see the work on a wall before they buy? Does your social feed have humans in it, or is it just art and more art? Is there actual conversation happening in your email replies and direct messages, or are you just broadcasting announcements? When you read your last email out loud, does it sound like you or does it sound like a brand or robot? Give yourself a score on each area. Pick your lowest score—that’s what you work on right now, tomorrow morning. These basics aren’t next quarter’s work or next year’s work. They compound measurably over time.

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Asked by a general artist audience · Answered by Patrick (inferred from context) · art-marketing-podcast · 2026-05-19