Which social media platform drives the most sales for artists?

Instagram consistently shows up as the number one attribution source for many artists selling visual work, even those with relatively modest followings. It tends to deliver the lowest cost per lead and highest engagement for visual artists. However, different channels can contribute—email lists, Facebook ads, direct mail, and organic social all play roles. Track your attribution so you know what’s working for your specific audience, but don’t underestimate Instagram’s power for connecting with art buyers.

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Asked by general audience · Answered by Jonah Allen / Patrick Shanahan · art-marketing-podcast · 2023-07-28