How can I use Facebook ads to increase the effectiveness of my email marketing campaigns?

Run Facebook ads to your email list at the same time you send an email about a sale or announcement. The ads should mirror the email’s message in a creative way, targeting the same recipients on Facebook and Instagram. This gives people multiple touchpoints - they might miss or ignore the email, but then see the ad on social media which reminds them to go back and open the email. This dual approach significantly increases email open rates and overall engagement because people are busy and need multiple reminders. The ads serve as prompts that drive people back to check their email, even if they don’t click the ad itself.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-04-17