How do I leverage press or media features I receive to maximize their impact?

Create a dedicated ‘Press’ or ‘Featured In’ section in your social media story highlights so the credibility is always visible on your profile. Post about the feature multiple times in different formats—when you get the PDF or digital version, when the physical copy arrives, and as reminders later. Show the physical magazine or publication if possible; people respond strongly to tangible proof. Share it across all your platforms (Instagram, Facebook, email) to maximize reach. The feature itself is valuable, but how you amplify it matters just as much. One artist posted about a magazine feature and saw record engagement, leading directly to a commissioned painting. Treat it as a major marketing asset and keep it visible long-term.

---

Asked by an artist who received a magazine feature · Answered by Patrick Shanahan · art-marketing-podcast · 2024-06-28