Should I add captions to my reels even if AI can understand speech now?

Yes, absolutely add captions. Everything you write is important—captions (closed captions of what you’re saying), descriptions, and text overlays on the video itself. AI crawlers read all text, and it’s actually one of the easiest things for them to parse and use for distribution. You don’t need gimmicks like repeating text ten times—the AI is smart enough now. But do include: a title for your video that appears for a few seconds, closed captions as you speak, and a good description. All written text helps the algorithm understand and distribute your content to the right audience.

---

Asked by an artist asking about video captions · Answered by Mili · art-marketing-101 · 2026-07-17