When is the right time to invest in cold traffic advertising?

The best time for cold traffic advertising is outside of major shopping holidays when ad costs are lower and people’s attention isn’t scattered. Right after Cyber Monday, for example, is excellent because all the holiday advertisers pull their money out of the marketplace, costs drop significantly, and you can reach new people much more affordably. Throughout most of the year, cold traffic can be effective for building awareness and growing your audience, but avoid the expensive, high-competition periods from mid-November through the holidays. Save your budget for when you can get more value for your investment.

---

Asked by an artist planning advertising strategy · Answered by Patrick Shanahan · art-marketing-podcast · 2019-11-27